Call of Duty Black Ops III (Social)

The social campaign for Activision's Call of Duty Black Ops III sought to promote the game's maps to draw in new players as well as reinvigorate returning players. The challenge lay in presenting the maps in a way that felt fresh and eye-catching, standing out from the typical in-game screenshots that roll out for new game releases. A retro look was decided upon to reference the 50s aesthetic of the famous Nuketown and invoke nostalgia for fan-favorite zones. The final images were posted to Instagram, Facebook and Twitter on the Call of Duty social accounts and achieved over 600K likes on Instagram within the first three hours.

Involvement: Design, typographic treatment, photo comping